Child Care Consultant, Author, and Founder of Child Care Biz Help
Learn how to better market yourself to enroll, recruit and onboard. During this hands-on session, learn how to identify your target market; adjust the story you are telling (website, materials, employees) to better speak to your target market-both families and potential employees. and once you have “impressed” them and they become part of the family, how to onboard them so they stay. A number of tools and free resources will be shared.
Child Care Biz Help was created by a child care industry leader who has walked in your shoes. Caroline Jens has a diverse background which includes over 25 years of finance and nearly 10 years in child care. During those years, Caroline worked as Executive Director for an independent child care center that had a high turnover rate and low enrollment, and turned it into a thriving business! In less than two years, she reduced the turnover rate from 45% to under 15%, grew the business from one location to two great facilities, and the best part was……they tripled profits! In 2016, Caroline created a web design and internet marketing start-up company that catered to the childcare industry. In 2017, what started out as a childcare blog, quickly turned into an up and coming child care business consulting startup. The Book PROFITS - Childcare Success Formula, was written by Jens that year also. Through Child Care Biz Help, she also consults with centers across the nation to help them strategize on growing their business, retaining employees, recruitment, and business operations.